IT Services – We Utilize Cloud Based Technologies and Linux Servers
An IT Services Company specializing in Cloud based solutions along with Web Design and Search Engine Optimization (SEO). But we really specialize in IT Services for local businesses in the Tampa-Bay area. We like to think of us as a company who uses proper IT cloud based strategies to our customers. In a nutshell we work with you as strategic thinkers to come up with the results businesses need in today’s digital world.
You have arrived at the right place should you require my expert consulting services in the development of your IT Service requirements. Today businesses have to consider the benefits of solid cloud based solution and ranking well with organic search. I have never personally had much success with PPC or pay per click so I do not recommend you use this method of promoting your business. However, if you do want to use PPC we do have solutions that are working pretty well for some business segments. If you are a small business I wouldn’t recommend you go to Linkedin Ad campaigns and pay for whatever advertising you think you might need.
Dan’s IT Services, 405 N. Reo St. – Suite 300 – Tampa, FL 33609
What is SEO anyway?
According to wikipedia –
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Now let’s cover what Organic Search is:
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
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The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look similar to the search results, though differ in formatting enough for readers to make distinctions between organic results and ads, such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed “results” on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact “results”, the qualifier “organic” was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word “organic” has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics site, for instance).
Google claims that their users click (organic) search results more often than ads, which has led them to rebut the research cited above.
The same report (and others going back to 1997) by Pew shows that users avoid clicking “results” that they know to be ads.
Users can prevent ads from being shown in search results, and list only organic search results, by using browser add-ons and plugins, one of the most popular being AdBlock Plus (for Chrome, Firefox) very efficient and easy to use. Other browsers may have different tools developed for blocking ads.
What is an Internet Marketing Adviser?
Our Internet Marketing Company has certified advisers who is someone that has much more experience in marketing your company via the Internet than just a SEO Specialist or Web Designer. We are consultants who can improve traffic to your business in many ways. You can watch a Video I have prepared for you if you are interested in increasing your business with 100 new customers in the next 100 days.
Here are just some of the ways an Internet Marketing Company can help you:
Targeted traffic: We’ll show you how to get a steady stream of targeted traffic to your company website. We’ll help you quickly and easily get the right people to your site. Without the right traffic, nothing else matters.
Turn visitors to customers: We’ll help you turn your website into a lead-generating, sales-producing machine. It’s a waste to send traffic to a site that doesn’t convert.
Repeat sales: Through email marketing, mobile marketing, social media, and more we’ll show you how to get customers coming back again and again to buy. This is where businesses become truly profitable.
If you should need an
IT Service Specialist
Feel free to call me to discuss your needs and
obtain a quote for my services.
Call Dan Amaro @ 727-279-7670
If I am unable to answer, please leave a voice mail.
I will get back to you as soon as I can.
Dan’s IT Services
405 N. Reo Street – Suite 300
Tampa, FL 33609
References are available.